According to world-renowned management consultant, Peter Drucker, “Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”

While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated. Marketing management allows an organization to track, review and analyze their marketing resources and activities.

In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.

You will learn how marketing serves as a key element within an organization’s strategy.

Increasing concerns about the state of our planet have catapulted sustainability issues from the corporate backburner to the boardroom. Consequently, corporate sustainability initiatives have flourished, driven by a desire to minimize costs and risks, maximize opportunities and enhance reputation.

What does sustainability mean in the business context? Why has it captured so much attention from academics as well as corporate leaders? How can businesses manage emerging sustainability challenges without compromising their core advantages, and transform themselves into ‘sustainable enterprises’?

This course explores the emerging relationships between sustainability issues and competitive advantage. Building on the basic concepts of strategic management, this course will explore how managers may effectively deal with the sustainability challenges that they now encounter.

By encouraging you to reflect on these issues using multiple case studies, discussions and interviews, we will aim to enhance your understanding of alternative models of strategy development in the context of sustainable development.

You will learn the key steps and apply the management frameworks to your organization. You will also develop a clear, practical understanding of the process, knowledge, and skills required to develop social innovation efforts. Finally, you’ll learn to address key related challenges including business growth, innovation, employee engagement and retention, social impact, and connection to society.

This is a course for anyone interested in understanding and acting on the new frontier of Corporate Social Innovation. No matter where you sit inside your company, you’ll be able to apply the lessons from companies in the field to develop the practical steps needed for the specific needs of your organization.

This new context is driving companies – large and small – to think beyond Corporate Social Responsibility and to view business opportunities through the lens of social innovation.

As entrepreneur or innovator you are trained to run fast, but…Are you running in the right direction?

Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don’t spend enough time identifying and researching their market opportunities – instead they jump at the first opportunity that looks good, and fail to properly evaluate and leverage other opportunities. This common mistake often leads them to choose the wrong market or lock themselves into one specific direction.

In this course, you will learn how to set a promising strategy, by using a business tool called the Market Opportunity Navigator.

This tool offers an easy to apply framework to better identify, evaluate and focus on the right market opportunities.

It  encompasses three simple steps, with dedicated worksheets to guide you through the process:

Search broadly-  to generate your set of market opportunities
Assess deeply- to evaluate your options and compare their attractiveness
Strategize smartly- to focus on the most attractive opportunity while remaining agile

This structured tool works for entrepreneurs and managers in established companies, when-ever they need to plan or rethink their strategy.

Are you working in the development sector and looking to take the next step in your career?

International and community development aims to reduce poverty and improve the living standards, health and quality of life for those who need it most. As our world and the challenges we face becomes more complex, we need qualified and skilled professionals to lead across sectors and organizations.

Balancing theoretical knowledge with practical skills, the Leadership in Global Development training program provides the strong technical and management skills you need to tackle the most demanding and complex challenges in global development. This credential will demonstrate that you have the advanced skills international development agencies are increasingly demanding from their leaders and managers.

You will learn how to analyse and respond effectively to complicated problems in development, viewing them from a range of different perspectives, and how to be an adaptive leader.

You will learn the key steps and apply the management frameworks to your organization. You will also develop a clear, practical understanding of the process, knowledge, and skills required to develop social innovation efforts. Finally, you’ll learn to address key related challenges including business growth, innovation, employee engagement and retention, social impact, and connection to society.

This is a course for anyone interested in understanding and acting on the new frontier of Corporate Social Innovation. No matter where you sit inside your company, you’ll be able to apply the lessons from companies in the field to develop the practical steps needed for the specific needs of your organization.

This new context is driving companies – large and small – to think beyond Corporate Social Responsibility and to view business opportunities through the lens of social innovation.

Now that you are in charge, are you shocked to learn that all the rules have changed? Command and Control has been replaced by Contradiction and Chaos. Employees are not told what to do anymore. Now, you influence their choices and assist them in reaching goals. You do not direct; you win the team over to your point of view. You do not dictate; you inspire!

The business world has changed! Management was about pushing people to succeed. Leadership is about pulling people along to succeed. You require a new skill set to make it to the top in a “pull” environment. This course teaches how to stop managing and start leading, making you a vital part or your organization’s future. The days of assuming that a good manager was also a good leader are gone. Clear distinctions are being made between the two. Learn the differences between managing and leading and then begin gravitating toward a more direct leadership style and away from a management-based style. Stop pushing and start pulling.

Hear that sound? It is the sound of a business paradigm shifting yet again. Register yourself for success. Leadership Training for Managers will transform you from yesterday’s manager to tomorrow’s leader.

Monitoring and Evaluation (M&E) for Results is for managers and monitoring and evaluation officers who need to supervise, manage, plan and implement M&E in their projects and programmes. The course addresses M&E for the entire results chain, including the all-important outcomes.

This 10-day course covers the principles, and embeds the practice of M&E for results.

Delivered by our participatory practitioners with extensive field experience, this is the leading M&E course for development professionals. Those responsible for project or programme-level M&E, benefit from the latest M&E thinking and practice, including results approaches. You learn how to achieve maximum value for your organisation and its stakeholders.

Senior managers and M&E specialist responsible for an organisation-wide approach to monitoring and evaluation also attend our Results-Based Management (RBM) training course which covers the principles and tools for developing an organisation-wide RBM system.

Based on experiential learning and learning-by-doing approach with the aim to encourage the development of projects and programs concerning women’s and children’s rights in the developing world, the objectives of the training are:

• to strengthen the respect for human rights and fundamental freedoms;
• to promote understanding and respect of human rights issues, in order to prevent their violation;
• to develop the skills and abilities necessary for the defence of human rights;
• to develop attitudes and behaviours that will lead to respect for women’s and children’s rights, so that people do not willingly violate these rights;
• to empower participants to create and develop further activities aimed at the creation of a culture based upon universal values of human rights;
• to facilitate the development and implementation of initiatives addressing women’s and children’s right.

The training is tailored for professionals working in Non-Governmental Organizations who are interested to develop and implement human rights projects addressing the topic of women’s and children’s rights.